In May of 1968, Andy Warhol and several members of his art-world inner circle took up at a house in La Jolla, California, and began making a movie.
This film was one of nearly a dozen cinematic efforts Warhol made with fellow filmmaker Paul Morrissey—and as it happened, one of his very last (due, in part, to the fact that Warhol would be almost fatally shot by Valerie Solanas, which had radical consequences on his creative practice).
RL | A was approached by collector Will Griffith, and introduced to Tim Bessell, surfboard maker and artist, working with the Andy Warhol Foundation for the Visual Arts to sample and represent Warhol's work on surfboards.
Bessell himself has become an art-world splash, now represented by Gasosian Gallery and others; the Andy Warhol Surfboards are beginning to tour the world's great museums.
I met Tim Bessell at his gallery/studio in La Jolla. As Tim's business has become vitalized through his creation of Andy Warhol Surfboards, so the presentation of his products, his company, and his personal brand is evolving.
The film, Freak Show: Andy Warhol in La Jolla, 1968, introduces Bessell's collaboration with the Warhol Foundation and others to bring the work of one of America's greatest artists into the public mind-set in new and unexpected ways.
Thank You: Andy Warhol Foundation for the Visual Arts, Marilyn Monroe Foundation, San Diego Museum of Contemporary Art, La Jolla, Bessell Custom Surfboards, Will Griffith Executive Producer.
Palo Verde College Means Success
Palo Verde College in Eastern California came to RL | A with a big problem. The college serves a rural community with changing demographics. Many students are the first in their families to attend college. But enrollments for full time students were dropping fast. And the college, which had only recently invested in state of the art facilities, found classrooms empty.
RL | A surveyed the landscape, conducting 14 pre-interviews of students, faculty and staff. From there, RL | A selected a group of students and faculty for whom the community college system had changed their lives. The purpose is to "speak the language" of the community in terms of need, culture and identity, educational expectations, barriers to education, and financial realities.
This ethnographic analysis informed the making of the film, providing a structural underpinning that conveys clarity of intention. The intention here is that audiences, including a large hispanic community, feel the college programs and the college experience are helpful to them. President Don Wallace reports that students regard the film as inspiring and informative.
Produced by RL | A, Directed By Robert Lundahl, Executive Producer for Palo Verde College, Maria Rivera. The project was filmed in Digital Cinema, with the BlackMagic Design, Pocket Cinema Camera.
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RL | A, originally formed as Robert Lundahl & Associates may be found on the web (Digital Cinema) here: planet-rla.com.
Here you will find more visual research, projects, ideas, and design of all kinds.
RL | A Packs Out ADDY® Award for “Climate Change, Not Business as Usual.”
When RL | A began a consulting relationship with Empowered Energy Solutions, we realized we had engaged a unique client. The company installs solar and renewable energy on commercial and residential buildings but they have a big "value add."
That advantage comes in the form of proprietary software known as "Energy Optima™." Energy Optima runs algorithms of a plethora of energy modeling scenarios, to arrive at an "Optima," an optimized solution incorporating energy efficiency and retrofit measures, and more.
One of Empowered's most important clients is the Birch Aquarium of Scripps Institution of Oceanography. Scripps is where the scientific field of Climate Science began in the late 1950's. It was a prestige assignment to work with the Birch Aquarium to help the institution reduce its carbon footprint.
Our campaign builds on this relationship, establishing the importance of Energy Optima to the task, and explains Empowered's services and approach through the creation of a commercial website.
Secrets in the Ice details the development of climate change research at Scripps through the work of Charles David Keeling.
Turning the Titanic concludes with a "Fee and Dividend" policy approach to global atmospheric carbon from the Citizen's Climate Lobby and John Reaves.
In contracting with St. James Episcopal Church of La Jolla to re-brand and support a Capital Campaign, RL | A chose a content marketing approach. Developing stories that enhance the identity of a landmark church would prove challenging. The tagline "Renew and Restore," referring to inner and outer rejuvenation, needed a voice.
They say that one of the secrets to creating memorable stories, using video, is casting. So it was with not only professional skill, but luck that I met Lisa Maywood, bringing to life the 800 year old tools and techniques of working with hand made glass, restoring the ground floor stained glass windows at St. James,
Awards and Festivals
Robert Lundahl’s work has earned numerous awards, including the Emmy, the International Television Association’s “Golden Vision” Award, the U.S. International Film and Video Festival’s “Silver Screen,” I.A.A.V.C.’s “Cindy, and the “Telly” Award.
Lundahl's productions have been screened at festivals including the EarthVision International Environmental Video Festival (First Place), the Columbus International Film & Video Festival (Honorable Mention), the International Wildlife Film Festival (Finalist), the American Anthropological Association Film & Video Festival, the American Advertising Federation, "ADDY®" Awards, Hazel Wolf Environmental Film Festival, REAL2REEL Documentary Film Festival, El Festival del Riu (Spain), Great Lakes Independent Film Festival, Moab Film Festival Anchorage Film Festival, The Northwest Folklife Documentary Film Festival, and the International Film Festival of the Americas.
Lundahl's photographs have been featured in one person shows at such venues as BC Space (Laguna Beach), The Thoreau Center for Sustainability at the San Francisco Presidio, and Patagonia Corporate Headquarters in Ventura, CA.